Paper coupons have been popular since first used by Coca-Cola to attract consumers in 1887. Now, over 130 years later, new research indicates that a significant shift in the use of discount coupons is occurring. It is a trend that, once reached, will likely be irreversible. Research conducted by CodeBroker indicates that mobile coupons are about to replace paper coupons in consumer popularity.
CodeBroker’s 2018 Mobile Coupon Consumer Research Report shows that the battle between mobile coupons and traditional printed coupons is about to reach a tipping point. The survey of 1,204 Americans indicates that while 53% of consumers still prefer paper coupons, the percentage of those who prefer mobile coupons is now at 47% and that preference is growing.
While this shift has been long anticipated by some, the research contained plenty of other insightful information for those who are interested in reaching consumers through discounts.
One of the factors of interest is the sense of urgency consumers feel about a coupon delivered through SMS, email, apps, and social media. When participants were asked just how quickly they would likely redeem a coupon they received via text message, 25% said they would use it within three days. That number grew to 60% when they were asked if they would use it within a week. This could be exciting news for retailers who are seeking to create urgency and are looking for a vehicle to create short-term traffic surges.
The report also offers a potential solution for retailers looking to grow the number of subscribers to their marketing lists. The survey states that 68% of respondents indicated they would be more likely to join a brand’s marketing list if it included an instant coupon or discount when signing up.
The news gets even better for retailers when consumers request a digital coupon after seeing an out-of-store advertisement. Consumers who request such mobile coupons are likely to use them 78% of the time. Since 85% of respondents to the survey stated they try and find coupons prior to visiting a targeted retailer, this is a marketing strategy that can obviously work.
viagra cost per pill viagra without prescription online pharmacy viagra
viagra from canada buy cheap sildenafil price of viagra
generic cialis coming out order cialis generic cost of cialis 20mg tablets
viagra online generic viagra without a doctor prescription viagra pills
ed drug prices pain meds without written prescription ed online pharmacy
where can i buy viagra cheap viagra is viagra over the counter
is there a generic viagra viagra canada viagra price
online doctor prescription for viagra buy viagra where can i buy viagra
where to buy viagra online buy viagra from canada discount viagra
best drugs for erectile dysfunction generic cialis homeopathic remedies for ed
ed drugs list generic ed pills ed online pharmacy
ed pumps ED Pills Without Doctor Prescription prescription drugs online without doctor
ed treatment natural cheap ed pills sildenafil without a doctor’s prescription
injectable ed drugs ED Pills natural ed remedies
cialis coupon cialis 5mg coupon cialis 5mg coupon
how long does 20mg cialis keep in system cialis lowest price 30 day cialis trial offer
hims ed pills buy prescription drugs without doctor herbal ed
erection pills that work prescription drugs cheap erectile dysfunction
ordering hydroxychloroquine online https://hydroxychloroquine.webbfenix.com/
ivermectin 6mg https://ivermectin.webbfenix.com/
vidalista 20 reviews https://vidalista.mlsmalta.com/
buy generic drugs online from india buy generic drugs
cialis how does it work http://www.lm360.us/
cheapest sildenafil sildenafil for sale
buy sildenafil online cheapest sildenafil
sildenafil pharmacy cheap sildenafil
sildenafil sildenafil without doctor prescription
dapoxetine without prescription https://salemeds24.wixsite.com/dapoxetine
silagra 100 online https://silagra.buszcentrum.com/
cephalexin walmart https://keflex.webbfenix.com/